In Anpanman's classroom

I really like the Anpanman brand, who would have thought it could have taken off with such intense popularity?

For thoses who don't know, Anpanman is a series of stories written by Takashi Yanase since 1968 with the lead character, also called Anpanman. Yanase became inspired by the idea of Anpanman while struggling to survive as a soldier in World War II. When he has faced with the prospect of starvation he said he dreamt about eating a bean-jam filled pastry called Anpan.

Anpanman is heavily branded and merchandised in Japan. Anpanman characters appear on virtually every imaginable children's product, from clothes to video games to toys to snack foods. They also appear on this brilliant educational tool to learn the japanese alphabet !